Alberto Ceresa
Alberto Ceresa is Canva’s Country Manager for Brazil and has more than a decade of experience leading businesses across international markets. Before Canva, he held leadership roles at Otter, a CloudKitchens company, and at Expedia Group.
With a background in Finance and a Master’s in Management from Bocconi University in Milan, Alberto brings a practical perspective on how technology, design, and AI can drive business growth and expand opportunities. Leading Canva in Brazil, he works to strengthen the platform’s role in Brazilian creative culture, democratizing access to design and helping entrepreneurs, brands, and creators communicate their ideas more effectively and grow.
Creative economy in practice: the real impact of art on the streets
The convergence of art, innovation and brand strategies has transformed the creative economy into a driver of urban promotion and symbolic value generation. What are the boundaries between sponsorship and commodification of culture? Analyzing when creative initiatives promote social transformation or are limited to marketing actions.