Adriano Lima
Adriano Lima is one of the most influential voices in Brazil on leadership, culture, and people management.
After 32 years as a C-level executive, leading people, strategy, and transformation areas in companies such as Itaú Unibanco, Mastercard, Minerva Foods, Neon, and Dasa, Adriano has dedicated his career to a challenge he considers central to the future of organizations: transforming ordinary managers into inspiring leaders.
He is the author of the bestseller "Você em Ação", columnist for Exame and Infomoney, and host of the videocast "Gente Que Pod", where he interviews leaders, thinkers, and executives who are shaping the future of work.
Scaling Command: The Math Between People and Resources for Growth
Selling more is easy. Selling more without breaking the company is the challenge. Every growth curve hides a trap: revenue goes up, but cash flow doesn't keep pace. Hiring too much, stocking too much, promising deadlines that operations can't sustain — these are mistakes that only show up when they're already costly. Scaling sales requires more than closing contracts: it requires forecasting working capital, adjusting margins before they erode, and knowing when to say no to an order that's too big.