Adriano Cerullo
Master’s degree in Education, Art and Cultural History, professor at undergraduate and graduate levels since 2010. Designer with more than 20 years of experience directing, planning and creating communication initiatives. He has participated in and received awards at some of the most prestigious national and international creativity festivals, including Brazil’s first two Promo Lions at Cannes Lions. Member of AMPRO’s Knowledge Board, contributing to strengthening the connection between the market, academia and the development of Live Marketing.
Experience Marketing Without Complications: What It Is, What It Isn't, and Why It's Trending
Why is Experience Marketing still confused with events and activations? The conversation broadens the perspective on a discipline that connects strategy, journey, culture and business and gains relevance as brands seek more meaningful relationships with people.