Adriana Rodrigues
Speakers

Adriana Rodrigues

Communication and Marketing Advisor
Sesc RJ

Works in developing communication strategies, marketing, branded content and proprietary projects. With experience in connecting brands, creators, media outlets and agencies, focuses on building initiatives that strengthen institutional positioning and generate impact for companies and society.

Globo Presents: From Creator to Business - the Creative Economy Going Professional

13/08 · 14:30 - 15:40
Belong - The Human Code

In the attention economy, going viral can be a matter of chance. Building a brand is strategy. Companies look for creators who combine reputation, consistency, and the ability to generate results. What distinguishes those who live off audience from those who create long-term value?