Adriana Lotaif
With a degree in Advertising and Marketing, Adriana Lotaif began her career at companies like Motorola, Disney, and Eletropaulo. Holding a master's degree in Luxury Marketing from Rome, she worked at Christian Dior and Daslu, where she helped create the 284 brand. She also served as Communications Director at a cosmetics company. In 2012, she founded Pipó Gourmet, a pioneer in gourmet popcorn in Brazil. Five years later, she created FLOW, a 100% vegan Superfoods brand with the purpose of "Living in FLOW." Today, leading Fabfoods, Adriana heads the Pipó and FLOW brands, which combine indulgent and healthy products with a focus on sustainability.
Beyond the Label: Why Women Are Redesigning the Future of Business
In a scenario where innovation and purpose go hand in hand, a new generation of women entrepreneurs is transforming the way companies are created, products are developed, and impact is generated. In this panel, three startup founders share their trajectories, challenges, and choices, showing how new female perspectives are driving more innovative, sustainable business models that are connected to society's needs. A conversation about leadership, entrepreneurship, and the future of business, moderated by Raquel Teixeira.