Ada Mota
Founder and President of ADCOS, Dr. Ada Mota was a pioneer in bringing the concept of dermocosmetics to Brazil. A pharmacist and biochemist by training, she invested all her knowledge and experience in cosmetology, acquired during her master's degree in Paris at Université Paris-V, in founding ADCOS. Her dedication and commitment to excellence in everything she delivers make her a reference in the market. For over 30 years, she has devoted herself to dermocosmetics, combining science, innovation and skin care. Passionate about efficacy and creating products that meet the specific needs of Brazilian skin, Dr. Ada is a visionary entrepreneur committed to promoting health, wellness and beauty.
Made of Time: The Beauty and Magic of Maturity
There are women who do not age against time, but with it. They are made of time: each decade has added repertoire, technique and freedom to what they do. This panel brings together two of them, who have built works over years and remain at the frontier of their fields, for a conversation about the beauty and magic of maturity. Science, experience design and culture meet to discuss how we build memory, identity and well-being throughout life. And why longevity is, above all, a human experience. What remains when everything accelerates? What knowledge can only time produce? How do skin, senses and memory tell the story of a life, and what does science already know about aging with vitality? The conversation treats maturity not as a final stage, but as a territory of full authorship: the moment when repertoire, technique and freedom meet.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
EMPOWER
Para novos talentos que impulsionam a transformação
Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
- 1 dia de evento dedicado (sábado)
- Acesso aos palcos e trilhas do dia escolhido (Sábado)
- Não dá acesso ao show Criolo convida AJULLIACOSTA